One conversation in. A staffed venture out.
Ultra turns a description into records — schema, views, roles, agents, website — and keeps every later change a conversation too. Here is the whole path, and the honest comparison against every other way to get an app.
Description → records → staff → doors.
Describe the venture
What it's for, who works in it, what must never go wrong. Plain language is the spec.
The cascade builds records
Schema, views, navigation, roles — everything the app is, as inspectable records over Postgres. No black box.
Every role gets an assistant
Agents are born with the roles they serve — scoped to that role's grants, walled to its activities, auditable.
The doors open
Login, signup, the marketplace listing, a marketing website from the same records — web and mobile.
Keep changing it by talking
Point the build chat at the running app. “Add an approval step before invoices go out.” Done — governance guards what must not move.
Ultra Apps vs. the alternatives.
Including where the others win — an honest table, named by name.
| Ultra Apps | Lovable / AI codegen | Bubble / no-code | Retool / internal tools | Buying vertical SaaS | Custom dev agency | Spreadsheets + WhatsApp | |
|---|---|---|---|---|---|---|---|
| Does the same job | ✅ | ✅ | ✅ | Different job | Different job | ✅ — in months | Only by hand |
| What they do | Describe an app; get a running role-based product with agents, website and billing. | Generate app code and UI from a prompt; hosting, auth and operations stay with you. | Visual app assembly with workflows and plugins you configure by hand. | Operations UIs over your existing databases, for internal teams. | A finished app for one domain, on their data model, priced per seat. | A bespoke build over months; changes re-enter the vendor queue. | Running the operation by hand, in cells and chats that forget. |
| Where Ultra wins | App × agents from one description — and change stays conversational after launch. | Ultra ships the running venture, not a repo you now own and operate. | The description is the spec; agents are born with the roles, not bolted on. | The whole product — customer-facing website, roles, mobile — and it operates itself. | Your model and workflow, one shared org plane across apps, an assistant per role. | A first working session instead of a first milestone meeting. | Real records, real roles, an assistant that chases the follow-through. |
| Who operates it after launch | The app's own role agents, with your people. | You do. | You do. | Your ops team. | Your team, seat by seat. | Your team, plus a support contract. | Whoever remembers. |
| What a change costs | A conversation. | A re-prompt, a code review and a redeploy. | Canvas rework. | Developer time. | A feature request to the vendor. | A change request and an invoice. | A new tab, and more chaos. |
Built so security review says yes.
Role-scoped from the first sketch
Roles — and each role's agent and views — are the unit of design from the first description, not a retrofit.
Agents act inside grants
Assistants are walled to their role's activities; every action is a record you can audit.
Inspectable to the bottom
Schema, views, agents and website are records over Postgres. Nothing is a black box.
One org plane, properly tenanted
Apps share the org's commons — products, people, departments — under platform tenancy, not CSV exports.
What do I actually get when I describe an app?
A running product: the data model, views and navigation, a role for each kind of user, an agent per role, login and signup doors, a marketing website, and billing hooks — all as records you can inspect.
Do I need to know how to code?
No. And if you do code, nothing is hidden from you — everything the app is lives as records over Postgres you can read and reason about.
What are the agents allowed to do?
Only what their role could do. Agents act inside the role's grants, are walled to declared activities, and every action is auditable.
Can I change the app after it's live?
That's the point. Point the build chat at the running app and say what should be different — an approval step, a new field, a different view. Governance guards what must not move.
Where does my data live?
In your organisation's workspace on the platform's Postgres (Mumbai, ap-south-1), visible only to the people your organisation grants.
How do I put my app in front of users?
List it on the marketplace or run it on your own brand and domain, on web and mobile. You set the price; the lion's share is yours.