Build apps that come staffed — a native AI assistant for every role in YOUR app.
Describe an app and get a real one — where every role you define (the manager, the support rep on the floor, your customer) automatically gets its own proactive agentic assistant, built in. Not a chatbot you bolt on later: the assistant ships with the app, gated by the role’s permissions. And the app stays yours to shape, view by view.
Nothing is a black box.
Edit any app, not just yours
Install an app from the shelf and reshape it — a field, a stage, an approval step. Extending an existing app is the same motion as building a new one.
See the ER diagram
The data model is live and visual — every model, every relation, generated from the records that are the app. Never out of date, because there is nothing else it could be.
Every view is inspectable
Nav, tables, forms — each is a record you can open, read and change. What you see rendered is literally what is stored.
One conversation per view — not one endless thread.
Vibe-coding tools pile your whole app into a single long chat; by week two the model has forgotten what the login flow was. Here every part of the app is authored in its own scoped conversation — one for nav, one per table, one per form — because each is its own record.
Scoped context
The form's conversation knows the form's record, its model, its rules — and nothing else to confuse it.
Changes stay contained
Every change is validated against its record's schema. It cannot silently break the rest of the app.
The app never rots
No 5,000-message thread nobody can continue. Any builder — human or AI — picks up any view fresh.
The deployment pipeline is built in.
Feature → user test → production, without leaving the platform. Distribute inside your organisation first, outside when you're ready.
1 · Build
Author on your own branch. Nothing leaks until you merge.
2 · User-test
Invite testers with a role — they see the app, not the sausage.
3 · Release in-org
Grant it to your teams. Role-based, revocable, auditable.
4 · Go wide
List it on the marketplace — or ship it as its own website and mobile app.
Web and mobile. Marketplace or your own brand.
Two platforms free
Every app runs on web and mobile the moment it exists. No second codebase, no port.
Your channel, your choice
Distribute through the Ultra Apps marketplace — or as an exclusive website and mobile app under your own name.
Apps compound
Integrate with the other apps on the foundation — your CRM can use HRM's data by grant. Each integration adds productivity and reach, not glue code.
Lovable, Emergent — and this.
Day-1 magic is real in all three. The difference is day 30.
| Ultra Apps | Vibe-coding tools (Lovable, Emergent…) | |
|---|---|---|
| What you get | A live app made of records — no codebase to babysit | Generated code you now own and maintain |
| Editing after day 1 | Open the exact view's record and change it | Re-prompt the whole app and hope |
| Working structure | One scoped conversation per view — nav, table, form | One long chat for the whole app |
| Data model | Live ER diagram, always current | Buried in generated migrations |
| Access control | Role-based access built into every record | Roll your own auth |
| Ship & distribute | Feature → user-test → production built in; in-org grants, marketplace, or your own site + mobile app | You set up hosting, CI, app stores |
| Mobile | Included — same records, both platforms | A separate build, if at all |
| Monetisation | List it — you set the price, the lion's share is yours | DIY |
Bring an app you've been meaning to build.
Describe it — it exists the moment you finish the sentence. Then make it yours, view by view.